Netflix has paid $100 million for two seasons of the new
series, “House of Cards.” This series is a political drama that stars Kevin
Spacey and Robin Wright. Netflix has announced that “House of Cards” is their
most streamed show. The show was released on February 1st, where
Netflix made the 13-episode show available for streaming. Most viewers of the
show ended up watching more than one episode. Chief content officer Ted
Sarandos spoke at the Dive Into Media conference, he said “We’re thrilled,
Netflix got more bang fro its buck out of “House of Cards” than it would have
using the same amount of money to license more traditional TV content.”
Netflix CEO Reed Hastings said that he sees the business as
a long-term business opportunity. People who subscribe to Netflix don’t sign up
for their original content or for specific TV shows, they sign up for the
overall experience. “House of Cards” is just the beginning of Netflix’s
original content. Reed Hastings said, “You want to think of “House of Cards” as
a down payment on the potential to build real franchises.”
I believe that this is a great new way for Netflix to
increase their content on their website. Creating and producing their own
television series is ambitious and thinking outside of the box. I have not seen
“House of Cards” as of yet, but I intend to watch the pilot episode and see for
myself how it stands up to other drama series. I have had a subscription to
Netflix for nearly three years now where I stream movies and television shows
all the time. Netflix offers a large variety of content for a very reasonable
price. They are much cheaper than having some sort of cable or satellite
subscription. Releasing new, quality content on a regular basis is important in
keeping their customers happy.
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