Pepsi has released a new commercial that features one of
their many products, Pepsi Max. In this commercial professional NASCAR driver
Jeff Gordon changes his appearance by having facial hair, wrinkles and makeup
applied to him. He is made to look older and nothing like he normally does.
Gordon arrives at a car dealership with a hidden camera crew. The crew places
hidden cameras on the car, in a fake soda can, and in Gordon’s glasses. Gordon
meets a car salesman who suggest that they take a test drive in a Chevrolet
Camaro. The two men get into the Camaro, Gordon places the Pepsi Max can in a
cup holder and faces the hidden camera toward the car salesman. The salesman
still had no idea that anything out of the ordinary is happening.
Gordon starts up the car and floors it, speeding out of the
parking lot. The two men fly around corners and speed through different
obstacles. The salesman starts freaking out and telling Gordon that he needs to
slow down and stop driving crazy. He still doesn’t know what is really going
on. Gordon takes the Camaro back to the dealership and parks. Both men get out
of the car and Gordon reveals who he is and shows the salesman the hidden
cameras in the glasses, the Pepsi can and the hidden camera crews. The car
salesman is relieved to know the truth. The end line of the commercial is
“Pepsi Max – a zero calorie cola in disguise.”
The full length commercial on YouTube has already reached
over 28 million views. This PR stunt has been much more than a normal
commercial, it has raised all sorts of hype and been shared in all sorts of
social media. Even though the stunt was staged and Jeff Gordon didn’t really
take an unsuspecting car salesman on a crazy test drive and use hidden cameras
to record the event, this has been a great was to spread the word of Pepsi Max.
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