Negotiation is a very important part of being successful in
business and in the entertainment industry. Foster Lovelace is an independent
video editor who lives in Sacramento, California. He primarily edits music
videos for local bands and independent artists. Foster is not limited to
editing music videos, but has also worked on wedding videos, commercials and
documentary films. Each of Foster’s projects are unique and require different
amounts of time and effort to complete. Each time Foster meets with a new
client, he must negotiate with them and settle on a price for the completion of
that particular project.
I asked Foster about the preparations that he takes before
negotiating with a client. The first thing that he does is to do some research
on the client’s company or band, in order to have a better understanding of
their video needs. Foster usually deals with smaller businesses and bands,
which normally have a small budget that they can spend on his services.
Understanding your client’s financial situation is very important when
negotiating over the price of any given service. Foster also said that he does
research on other editors in his area and tries to stay within their price
range.
During the interview, I asked Foster if he had ever
experienced any problems when negotiating with clients. He said that there have
been a couple occasions where clients have tried to use tricky tactics in order
to get a better deal on his services. On one of these occasions, the client
stated that they could only pay a set amount and they couldn’t go any higher. The
price that they offered was a good deal lower than the price that Foster would
normally ask for on a project like that one. He told the prospective client how
long it would take for him to take complete their project and that their offer
was too low and not worth his time. The prospective client would not change
their offer and threatened to back out of the deal and find another editor.
Foster knew that the offer was below his bottom line and had to decline the
client’s offer and pass on that project.
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